Microsoft GardensIdentity for Microsoft Gardens at Cannes. Microsoft needed a space designed to inspire connection, creativity and discovery — showing how work flows naturally alongside Copilot. The identity plays on the tension between the natural and physical world, depicting the flow of work through visual cues found in the natural environments that surround us. Real and 3D rendered flowers fill the space, using close crops of abstract floral imagery to reflect the ‘flow state’ — our logo also plays in this softer space. The identity was designed for a variety of brand touchpoints but really comes to life within the space at Cannes: from digital screens, to signage, wayfinding, and merchandise. The brand also influences other factors such as programming and experiential brand activations.
Created whilst freelancing at Koto London.
Senior Designers - Nicholas Smart, Marnie Hamilton, Joel Huntley
Design Director - Brya Taylor
Creative Director - Issey Conway
Motion Design - Tom Hallgreen