Rebrand of a music streaming platform Mixcloud. We sought to reflect the ethos of content created and curated by people and Mixcloud’s human touch, distinguishing the platform from algorithm-driven competitors. Despite being a digital platform, the emphasis on human connection and raw expression remained at the core of the visual branding.
Drawing inspiration from grassroots music culture such as punk zines and acid house flyers. We employed a DIY collage approach, mirroring the raw creativity and individuality found within the diverse music communities that Mixcloud represents.
As brand designer for 3 years, I was the lead designer on product releases, co-marketing campaigns, social ideation and content and managing freelancers. I worked across digital, print, social, directed photoshoots and advertorials, as well as animation and motion, supporting on UX/UI projects and using AI tools for image generation.
View full brand site here https://www.mixcloud.com/brand