Brought on to the project to help with creative development and ideation for this brand activation event, promoting AI Photo-editing software Photoroom at Outernet London.
Worked with the Wonderland team to develop the creative concept, art direction and strategy.
A branded photobooth instantly removed background from images, allowing visitors to pick a new background, a live screen would populate their portraits as well as other real-life use cases for the software like product imagery for reselling sites and graphic design. Demonstrating the power of the app, instant editing, in a real-time, immersive environment.